Give your customers a seat at the table

Tired of making critical decisions without clear customer understanding?

I help senior leaders gather and translate customer insight into strategic advantage.

My services

Customer challenge diagnostics

Find the root cause of critical business challenges by speaking directly to customers. Whether it’s churn, poor NPS, or lost deals, real conversations reveal what data alone can’t — giving you the clarity to fix problems faster and avoid wasted time and resources.

Monthly customer insight programme

Stay close to your customers and make faster, better decisions with a continuous flow of high-quality insights. Each month, get fresh feedback from customers — distilled into actionable summaries and added to a growing hub you and your team can rely on.

UX research and journey optimisation

Identify friction, confusion, and missed opportunities with focused UX research. Whether journeys are unclear, conversion is low, or key actions are being missed, uncover exactly where experience breaks down — and gain the clarity needed to fix it.

AI-ready customer knowledge base

Build AI tools on high-quality customer insights. Create a knowledge base of what your customers think, how they talk, and make decisions — perfect for training chatbots, content tools or internal GPTs built on real business intelligence.

High-quality customer experience insights

As a C-suite leader, your decisions shape both the present and future of your organisation. To succeed, you need a clear understanding of how shifting customer needs and expectations impact your business goals.

I partner with leaders like you to provide ongoing, actionable insights that connect the dots between your customers, employees, and stakeholders. These high-quality insights empower you to confidently drive growth, increase efficiency, and minimise risk.

“Alex delivered a masterclass in empathy, innovation, and strategy. He helped us see our digital presence through our users' eyes, transforming not just our website but how we connect with our audience. His unique perspective and passion have left a lasting impact on the AIC, reshaping our approach to digital engagement. For any organisation seeking to make a real difference online, Alex is the partner you need.”

Tackle business challenges with qualitative insights

I specialise in uncovering high-quality audience insights and providing actionable guidance to help you build a culture where customer, employee, and stakeholder feedback drives strategic decisions.

By identifying the root causes of critical issues, you can overcome the toughest challenges:

  • Product or service misalignment with market expectations
  • Gaps in understanding customer preferences and behaviors
  • Internal inefficiencies that undermine customer experience
  • Damage to reputation and brand trust
  • Rising customer churn and declining loyalty
“It's easy to trust Alex with research. Alex's diverse experience was invaluable in understanding our residential projects and broadening our perspective. What sets him apart is his clear communication and ability to shift focus from technical aspects to a holistic view of resident satisfaction. His expertise in drawing meaningful insights from stakeholders continues to be a game-changer for us.

Hi, I’m Alex

I’m a strategic customer insights consultant who works with c-suite leaders tired of making decisions without clear customer understanding.

My expertise will help you confidently drive growth, efficiency and reduce risk through qualitative customer experience research.

If you are looking for advice or have a specific project in mind get in touch.

E-book: Reduce friction in your customers' journeys

Download my practical guide for leadership teams to unlock smoother customer experiences.