Explore my case studies
Learn how my research-driven approach has empowered businesses to tackle obstacles, enhance customer journeys, and drive sustainable growth.
Using employee insight for organisational culture and brand strategy
Discover how A.C. Whyte used employee insight for organisational culture development during a pivotal growth phase. I led in-depth qualitative research to uncover internal dynamics, shared values, and communication challenges. The findings shaped a refreshed set of values and informed the company’s brand and recruitment strategy, aligning internal culture with external ambitions.
Using resident engagement research to shape a national retrofit strategy
Discover how Energiesprong UK used resident engagement research to shape a national retrofit engagement strategy. I led in-depth qualitative research to understand resident experiences, uncover emotional and behavioural barriers, and inform the redesign of the Comfort Plan. The findings influenced the Transform-ER programme, helping create a scalable, trust-building engagement model that aligns resident, landlord, and asset needs.
Putting users at the heart: How AIC transformed Its website with deep audience insights
Discover how the Association of Investment Companies (AIC) revitalised its website by leveraging deep user experience research and stakeholder insights. I partnered with the AIC to analyse user behaviours, improve website architecture, and identify gaps in the digital experience. This project led to a more intuitive, engaging, and professional digital platform, enhancing user satisfaction and internal efficiencies.
Shaping healthtech product strategy through user insight
Vojo Health used user insight to refine its product strategy and align it with real customer needs. I led qualitative and quantitative research to prioritise user expectations, reshape the feature roadmap, and design a service-led subscription model. This work enabled the team to confidently reposition the MVP, strengthen its investment case, and deliver a focused, value-driven launch plan.